The Monkey Shack

I've been working on an extensive paper regarding the importance of maintaining or even growing your branding and marketing efforts during the recession, which goes against the instincts of most business executives. Too often marketing seems like the easiest column on the spreadsheet from which "profits" can be poached. But you cannot save your way to profitability.

In the above video, Mark Gambill, CMO at CDW, the 34th-largest private corporation in the U.S. with $8.1 billion in annual sales, warned big marketers to resist the knee-jerk inclination to slash marketing budgets. Mr. Gambill was in Manhattan to accept a top marketer award and offered his observations and advice for the coming year.