The Monkey Shack

Ever browse through your list of friends on Facebook, only to come across that one person who you can't even remember who they are or why they are your "friend"? Now Burger King wants to help you do something about it. By sacrificing them for a flame broiled beef patty.

Burger King just released a Facebook application called the "Whopper Sacrifce," which gives you a coupon for a free Whopper every time you knock off 10 people from your friends list. Your banished virtual acquaintances are sent a message telling them that their former-friends' love for them is less than his or her zeal for the Whopper.

As you ruthlessly knock off your friends one by one, the app charts your progress towards your free Whopper, enticing you by asking "Who will be the next to go?"

Its almost impossible to tell how well any branded application will go over on Facebook. Most actually seem to flop. But this is the sort of antisocial element that is so out there and different that it just might work.