The Monkey Shack

In an interview with Brandweek, Sprint's SVP of Corporate Marketing Bill Morgan shared an interesting quote. When asked if Sprint's $99 Simply Everything plan, a flat fee for unlimited voice, text, and data, would lead to commoditization in the industry, Morgan responded, "It's kind of the old Wayne Gretzky thing, you're skating to where the puck's going not to where it's at."

The hockey analogy (or any sport for that matter) is fantastic. Is your company skating around the rink chasing a puck, or are you skating to where it's headed? Better yet, are you the one controlling where the puck will go?