Oct 31, 2008

Introducing "Generation We"

You often hear about Baby Boomers and Generation X, but growing up I would sometimes wonder what my generation was to be called. We've been called Gen Y, Millennials, Echo Boomers, or Generation Me. Years later it appears my generation has resolved its identity crisis or only added further confusion. Time will tell.

Generation We.

Industry exec Eric Greenberg has released a book documenting my generation called Generation We: How Millennial Youth are Taking Over America And Changing Our World Forever, which can also be downloaded online for free here. The YouTube video launched to promote the book has received just shy of one million views in less than two weeks, along with a website dedicated to the pillars of this generation's political movement.

Over the past few years, this generation of youth born between 1978 and 2000, some 95 million strong, has begun to emerge as a powerful political and social force. They are smart, well educated, openminded, and independent—politically, socially,
and philosophically. They are also a caring generation, one that appears ready to put the greater good ahead of individual rewards. Hence the preferred name for them: Generation We.

And they are already spearheading a period of sweeping change in America and around the world. As this period of change unfolds, Generation We will follow (if possible), lead (if necessary). And because of their huge numbers and their unique
new perspective, they will make dramatic changes happen, one way or another.

Generation We has risen to prominence recently and garnered a lot of attention, thanks in part to the rise of Barack Obama, the first presidential candidate to build a campaign largely on their support. But few people realize how unique Generation We actually is, and even fewer have recognized the incredible opportunities they have to transform society for the better, both here in the United States and around the world.