Oct 30, 2008

Lessons from a 10-year-old

Lots of people, and brands, think they can't really create enough change, instead opting to do what has already been done or doing nothing at all. Too few "followers." Too little budget. Not enough time. If you feel that way, think about what a 10-year-old in Oil City, Pennsylvania was able to accomplish.

Tomorrow will be the first time Oil City will allow nighttime trick-or-treating in 16 years. Following the tragic abduction and murder of an 11-year-old a few days before Halloween in 1992, the town banned the tradition. This year, Elizabeth Roess decided it wasn't fair they always had to or trick-or-treating in another community, or go between 2 and 4 pm when Oil City allowed. She refused to settle for the status quo and instead mobilized support for change. She collected 175 petitions, wrote a letter, and presented to the city council.

Thanks to a 10-year-old leader who fought for change, trick-or-treating is now allowed again. If you think you can't create change, think again.

The full story from NPR can be heard here.